A brand-new look for Daelmans Stroopwafels

At Daelmans Stroopwafels this year is all about re-branding. It is our ambition to conquer the world with Daelmans Stroopwafels. That’s why we not only redesigned the logo but also the packaging. This way we make it even clearer, for everyone who may not be familiar with our delicious Stroopwafels, what exactly this delicious Dutch delicacy is. Of course, we haven’t changed the recipe of our Stroopwafels. For over 100 years we have been faithful to our quality and authentic taste!

Because of this transition, it is possible that you will come across Daelmans Stroopwafels in both old and new packaging in shops and online. This is because we find it important to do business in a socially responsible way. That is why we first finish our current stock of packaging before we use the new packaging. Because of this, it’s possible that some items will have the old packaging a bit longer than others.

Check out our story in the video below!

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