Daelmans Stroopwafels Dominates the Dutch GP at Zandvoort
From 2nd-4th September, the gates of Zandvoort racing circuit in The Netherlands opened, and more than 300,000 racing fans flooded into the track for the 2022 Dutch Formula 1 Grand Prix. As one of the best-known Dutch brands, it was an opportunity not to be missed for Daelmans Stroopwafels, a firm favorite not only amongst fans but the drivers themselves.
During the three-day event, more than 7.000 Stroopwafels were baked on-site by the Daelmans Master Bakers, offering a sweet treat for the racing teams as they entered the Paddock, as well as for fans in the Founder’s Lounge. There was one fan in particular who had been waiting for the opportunity to once again enjoy fresh baked Stroopwafels, that fan was McLaren racing driver Daniel Ricciardo.
Of course, Daniel Ricciardo was not the only famous name to stop by for a Stroopwafel, with pictures of freshly baked Stroopwafels appearing across social media from the Alfa Romeo racing team to Victoria Verstappen, the sister of the F1 Champion Max Verstappen.
Jeroen Daelmans from Daelmans Stroopwafels commented: “We are so proud to have one of the key races in the Formula 1 calendar in our home country. Therefore, when we were once again given the opportunity to be a part of the action, we couldn’t resist! It was fantastic to see the smiling faces when people saw the Daelmans Stroopwafels bakers as they entered the Paddock, and even better to see the amazing rection across social media.”
Even the team at Formula 1 themselves took up the Stroopwafel rolling challenge, rolling a Stroopwafel from the top, all the way to the bottom, of Zandvoort’s famous banking on track.
Jeroen continued: “We are proud to be part of such a fantastic event and look forward to next year.”